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This appetite for e-commerce since around 2015 is obviously later than that in most developed countries. However, this delay can easily be explained from both the supply and demand point of view, given the constraints encountered on site throughout the usual four stages of what is known as the value chain of e-commerce (marketing, transaction, logistics, After-sales service). Concretely, when a customer is interested in a product offered by a merchant site.
Congo-Brazzaville nevertheless sees a number of innovative companies appear in its economic landscape. They all seek to respond to local customs and constraints, sometimes in a completely inventive way. Take for example Défi Congo, based in Pointe-Noire, the country's economic capital.
Congo-Brazzaville nevertheless sees a number of innovative companies appear in its economic landscape. They all seek to respond to local customs and constraints, sometimes in a completely inventive way. Take for example Défi Congo, based in Pointe-Noire, the country's economic capital.
News detail title
News ConsumptionThis appetite for e-commerce since around 2015 is obviously later than that in most developed countries. However, this delay can easily be explained from both the supply and demand point of view, given the constraints encountered on site throughout the usual four stages of what is known as the value chain of e-commerce (marketing, transaction, logistics, After-sales service). Concretely, when a customer is interested in a product offered by a merchant site.
Congo-Brazzaville nevertheless sees a number of innovative companies appear in its economic landscape. They all seek to respond to local customs and constraints, sometimes in a completely inventive way. Take for example Défi Congo, based in Pointe-Noire, the country's economic capital.
Congo-Brazzaville nevertheless sees a number of innovative companies appear in its economic landscape. They all seek to respond to local customs and constraints, sometimes in a completely inventive way. Take for example Défi Congo, based in Pointe-Noire, the country's economic capital.
